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The SEO Engineer Who Thinks in Entities, Not Keywords

I didn't start as an SEO. I started as a problem-solver.

Back in 2019, I was working with a local business that had "perfect" keyword optimization—meta tags, exact-match anchors, keyword density formulas. Everything by the book. Yet they were stuck on page 3, watching competitors with "worse" content outrank them.

That's when I discovered Google's Knowledge Graph and entity-based ranking. The game had changed, but most SEOs hadn't noticed.

I dove deep into:

  • Google's patents on entity recognition and topic modeling
  • Natural Language Processing (NLP) and how search engines extract meaning
  • Knowledge Graph optimization and entity relationship mapping
  • Topical authority signals that modern algorithms actually prioritize

The result? That client went from page 3 to owning a Knowledge Panel in 90 days. Not through keyword stuffing—through entity mapping and semantic architecture.

That's been my approach ever since.

I don't chase algorithm updates. I build SEO strategies that align with the fundamental direction of search: understanding context, entities, and topical relevance at scale.

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For the past 5+ years, I've specialized in semantic SEO—the intersection of natural language processing, entity optimization, and information architecture. While most SEOs are still stuck in the keyword era, I'm building strategies that align with how modern search engines understand and rank content.

My mission is simple: Help brands become recognized authorities in their niche by structuring content the way Google's algorithms want to consume it.

My SEO Specializations

Four focused verticals, each with a tailored strategy framework built on semantic principles.

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Semantic SEO

Building topical authority through entity optimization and knowledge graph integration.

I specialize in:
  • Topical Map Creation – Structuring content clusters that demonstrate comprehensive topic coverage
  • Entity Gap Analysis – Identifying missing entities that prevent you from ranking as an authority
  • Semantic Content Briefs – NLP-driven briefs that align with how search engines process information
  • Knowledge Graph Optimization – Getting your brand recognized as an entity in Google's database
  • Contextual Link Architecture – Internal linking strategies based on semantic relationships, not just keywords

Ideal for: Brands trying to own a niche, break into competitive verticals, or recover from traffic plateaus.

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Local SEO

Dominating local search through entity-based strategies for multi-location businesses.

My local SEO work focuses on:
  • Google Business Profile Optimization – Entity-first GBP strategies that outperform traditional NAP tactics
  • Local Knowledge Graph Integration – Connecting your business to local entities (landmarks, events, neighborhoods)
  • Citation & Entity Management – Ensuring consistent entity signals across the local web
  • Local Link Building – Community-driven strategies that build genuine topical relevance
  • Multi-Location Architecture – Semantic site structures for franchise and chain businesses

Ideal for: Local service businesses, multi-location brands, and businesses targeting hyperlocal search.

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E-commerce SEO

Driving organic revenue through semantic product architecture and category optimization.

I help e-commerce brands:
  • Build Semantic Product Taxonomies – Category structures that align with how users and search engines understand products
  • Optimize Product Schema – Rich results that increase CTR and conversion
  • Create Category Page Authority – Turning category pages into ranking powerhouses
  • Implement Faceted Navigation SEO – Managing crawl budget and duplicate content at scale
  • Develop Product Content Strategies – Entity-rich product descriptions that outrank competitors

Ideal for: Online retailers, D2C brands, and e-commerce platforms scaling organic traffic.

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SaaS SEO

Owning comparison and "vs" keywords that drive high-intent, bottom-funnel traffic.

My SaaS SEO strategies include:
  • Pillar-Cluster Content Models – Topic clusters that establish software category authority
  • Comparison Page Optimization – Dominating "[Your Product] vs [Competitor]" and "alternatives" searches
  • Feature-Based Topical Maps – Aligning content with how buyers actually search for solutions
  • Technical SEO for Web Apps – Handling JavaScript rendering, dynamic content, and indexation challenges
  • Bottom-Funnel Content Strategy – Capturing users at the decision stage with entity-optimized content

Ideal for: B2B SaaS companies, software startups, and tech platforms scaling organic acquisition.

My Approach

I don't believe in one-size-fits-all SEO. Every project starts with understanding your business, your competition, and your unique semantic footprint.

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Deep Audit & Discovery

First, I need to understand where you are—and why you're not where you want to be.

What I analyze:
  • Current Entity Coverage – Are you recognized as an entity? What topics does Google associate with your brand?
  • Topical Authority Gaps – What entities and subtopics are missing from your content ecosystem?
  • Competitor Semantic Footprint – What entities and relationships are competitors leveraging that you're not?
  • Technical Semantic Signals – Is your schema, internal linking, and content structure supporting or hindering your authority?
  • Existing Content Performance – Which pages have semantic potential but are underperforming?
Deliverable: A comprehensive semantic audit that identifies exactly what's holding you back and where the biggest opportunities are.
02

Strategy & Architecture

Next, I build the roadmap—a semantic architecture designed to make you the authority.

What I create:
  • Topical Map – A complete content cluster strategy mapping every entity, subtopic, and relationship you need to cover
  • Entity Relationship Blueprint – How your content will connect semantically to build topical authority signals
  • Content Hierarchy Plan – Pillar pages, cluster content, and supporting articles structured for maximum semantic relevance
  • Schema Implementation Strategy – Structured data that tells search engines exactly what you're about
  • Internal Linking Framework – Contextual linking architecture that reinforces entity relationships
Deliverable: A strategic roadmap you can execute yourself or partner with me to implement.
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Execution & Growth

Finally, we execute—building, optimizing, and scaling your semantic authority.

How I work:
  • Semantic Content Creation – NLP-optimized content briefs and writing that aligns with search intent and entity relationships
  • Iterative Optimization – Continuous monitoring and refinement based on ranking performance and entity coverage gaps
  • Performance Tracking – Measuring topical authority growth, entity recognition, and organic visibility
  • Knowledge Graph Monitoring – Tracking your brand's entity signals and Knowledge Graph integration
  • Ongoing Strategy Adjustments – Adapting to algorithm updates, competitor moves, and emerging search trends
Deliverable: Measurable organic growth, increased topical authority, and long-term search dominance.

Why Brands Choose Me

What sets my practice apart from traditional SEO agencies and consultants.

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Entity-First Thinking

I don't optimize for keywords. I optimize for how search engines understand your brand. While others are stuffing keywords, I'm mapping entity relationships, building knowledge graphs, and creating content that signals comprehensive topical coverage.

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Strategic, Not Tactical

I'm not here to give you a checklist. I'm here to build a competitive moat. You'll get a semantic SEO strategy tailored to your industry, your competition, and your specific authority gaps. Every recommendation is backed by entity analysis and designed to compound over time.

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Data-Driven Decisions

Every strategy I build is rooted in actual semantic data, not guesswork. I use NLP analysis tools, Knowledge Graph tracking, semantic gap analysis, and SERP entity analysis to decode what Google values for your target topics. No opinions. Just data.

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Vertical Expertise

I specialize in four verticals where semantic SEO has the highest ROI: Semantic SEO, Local SEO, E-commerce SEO, and SaaS SEO. This focus means I understand the unique challenges, entity landscapes, and ranking patterns in your specific industry.

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True Partnership

I'm not a vendor. I'm a partner invested in your long-term success. You get direct access, transparent communication, regular updates, and strategic guidance. My goal is to make you smarter about SEO, not dependent on me forever.

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Always Learning

Search is constantly evolving. So am I. I'm obsessed with Google patents, NLP & AI developments, algorithm updates, and industry research. The strategies I used 3 years ago aren't the same ones I use today—and they won't be the same 3 years from now.

Ready to Build Your Semantic Authority?

Stop competing on keywords. Start dominating topics. Whether you need a topical map, a complete semantic SEO overhaul, or strategic guidance on building knowledge graph presence—I can help. Let's talk about your goals.